1. Clear homepage
Explain what the business does, where it serves, the main benefits and the next action.
2. Services and pricing
Use dedicated sections or pages for important services. Show prices when the business actually wants to publish them.
3. Proof and trust
Use real projects, real testimonials, qualifications, photos or business information. Never fabricate reviews or claims.
4. Contact and conversion
Phone, WhatsApp, email, forms, directions and social links should be easy to find on mobile.
5. SEO foundation
Use unique titles and descriptions, logical headings, clean URLs, internal links, descriptive image alt text, sitemap/robots configuration and appropriate structured data.
6. Separate pages
Important services can have their own URLs so users and search engines can understand each topic clearly.